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Delectable Agentic Experience Platform (AXP)
The AI foundation for Personalized Agentic Commerce in Grocery
Overview
Unify Data, Intelligence, and Experience
Delectable Agentic Experience Platform (AXP) is the retailer‑first platform that powers Delectable Commerce, Delectable Ads, and Delectable Social. It unifies your Customer Data Graph, Food Intelligence Graph, and a real‑time Personalization Engine with agentic orchestration so every interaction becomes contextual, predictive, and measurable—across web, app, and media.
Shop Different — deliver modern, social‑native experiences, personalized carts and recipes, and retailer‑owned retail media that proves ROAS.
ROI
Retailer ROI at a Glance
Bigger Baskets, Better Mix: Real‑time personalization and meal‑based journeys lift AOV and profitability.
Retail Media Yield: On‑site relevance and closed‑loop attribution improve ROAS and ad revenue.
Faster Time‑to‑Value: SaaS overlay integrates without replatforming; prebuilt connectors accelerate launch.
Lower TCO & Risk: Centralized data, governance, and automation reduce vendor sprawl and ops burden.
Why Delectable
Why Retailers Choose AXP
Reason
Description
Business Benefit
Unified Graphs
Customer Data Graph + Food Intelligence Graph provide a 360° view of people, products, and preferences.
Higher relevance and lift across commerce and ads.
Agentic Orchestration
Goal‑seeking AI agents coordinate search, recommendations, carting, and promotions.
Autonomous, adaptive experiences that drive outcomes.
Real‑Time Personalization
Decisions and content adapt per session, per household, per context.
Increased conversion, loyalty, and engagement.
Retailer‑Owned RMN
Native ad decisioning and ROAS measurement on your storefront.
New revenue, margin control, and transparent proof of performance.
Composable Architecture
API‑first modules, SDKs, and widgets plug into your stack.
Rapid deployment, flexibility, and future‑proofing.
Enterprise Trust
Security, privacy, audit, and controls built in.
Compliance‑ready and IT‑approved.
Reason - Unified Graphs
Description
Customer Data Graph + Food Intelligence Graph provide a 360° view of people, products, and preferences.
Business Benefit
Higher relevance and lift across commerce and ads.
Reason - Agentic Orchestration
Description
Goal‑seeking AI agents coordinate search, recommendations, carting, and promotions.
Business Benefit
Autonomous, adaptive experiences that drive outcomes.
Reason - Real‑Time Personalization
Description
Decisions and content adapt per session, per household, per context.
Business Benefit
Increased conversion, loyalty, and engagement.
Reason - Retailer‑Owned RMN
Description
Native ad decisioning and ROAS measurement on your storefront.
Business Benefit
New revenue, margin control, and transparent proof of performance.
Reason - Composable Architecture
Description
API‑first modules, SDKs, and widgets plug into your stack.
Business Benefit
Rapid deployment, flexibility, and future‑proofing.
Reason - Enterprise Trust
Description
Security, privacy, audit, and controls built in.
Business Benefit
Compliance‑ready and IT‑approved.
Core
Core Platform Modules
Data & Intelligence
- Customer Data Graph (Shopper Behavior Graph)
- Identity resolution, householding, loyalty + purchase history, session events, and preference memory.
- Food Intelligence Graph
- Ingredient‑level metadata, nutrition, cuisine, allergens, dietary tags, and recipe relationships.
- Feature Store & Profiles
- Real‑time features (diet, budget, taste vectors, recency/frequency) powering decisions across channels.
Personalization & Decisioning
- Personalization Engine
- Contextual ranking for search, recommendations, substitutions, and meal kits; one‑to‑one rules and models.
- Agentic Orchestration
- Goal‑driven flows for discovery → planning → cart → checkout; autonomous cart suggestions and next‑best‑action.
- Offer & Promotion Engine
- Targeting, eligibility, experimentation, and uplift optimization for promos and owned campaigns.
User Experience & Ad Monetization
- Commerce Assistant SDK
Drop‑in widgets for shoppable recipes, smart lists, pantry sync, and guided carting. - Search & Recommendations
AI‑powered search, aisle/category recommendations, complementary item suggestions. - Retail Media (ROAS Engine)
On‑site placements, real‑time bidding, and closed‑loop ROAS for CPG and retailer‑led campaigns. - Social & Content Services
Short‑form video feeds, creator publishing, recipe stories, and share‑to‑cart.
Trust, Ops & Extensibility
- Commerce Assistant SDK
Drop‑in widgets for shoppable recipes, smart lists, pantry sync, and guided carting. - Search & Recommendations
AI‑powered search, aisle/category recommendations, complementary item suggestions. - Retail Media (ROAS Engine)
On‑site placements, real‑time bidding, and closed‑loop ROAS for CPG and retailer‑led campaigns. - Social & Content Services
Short‑form video feeds, creator publishing, recipe stories, and share‑to‑cart.
Core
Core Platform Modules
Data & Intelligence
- Customer Data Graph (Shopper Behavior Graph)
Identity resolution, householding, loyalty + purchase history, session events, and preference memory.
- Food Intelligence Graph
Ingredient‑level metadata, nutrition, cuisine, allergens, dietary tags, and recipe relationships. - Feature Store & Profiles
Real‑time features (diet, budget, taste vectors, recency/frequency) powering decisions across channels.
Personalization & Decisioning
- Personalization Engine
Contextual ranking for search, recommendations, substitutions, and meal kits; one‑to‑one rules and models.
- Agentic Orchestration
Goal‑driven flows for discovery → planning → cart → checkout; autonomous cart suggestions and next‑best‑action.
- Offer & Promotion Engine
Targeting, eligibility, experimentation, and uplift optimization for promos and owned campaigns.
User Experience & Ad Monetization
- Commerce Assistant SDK
Drop‑in widgets for shoppable recipes, smart lists, pantry sync, and guided carting. - Search & Recommendations
AI‑powered search, aisle/category recommendations, complementary item suggestions. - Retail Media (ROAS Engine)
On‑site placements, real‑time bidding, and closed‑loop ROAS for CPG and retailer‑led campaigns. - Social & Content Services
Short‑form video feeds, creator publishing, recipe stories, and share‑to‑cart.
Trust, Ops & Extensibility
- Privacy, Consent & Governance
Consent capture, data minimization, role‑based access, audit logs, PII safeguards. - Analytics & Measurement
ROAS, AOV, conversion, retention, cohort and attribution views; export to BI. - Workflow & Approvals
(GenAI) Automated campaign approvals, merchandising workflows, and content QA. - APIs, SDKs & Connectors
REST/GraphQL APIs, webhooks, JavaScript + mobile SDKs; connectors for POS, loyalty, CMS, PIM, DAM, CDP. - MLOps & Experimentation
Model lifecycle management, feature versioning, A/B and multi‑armed bandit testing.
Platform
How AXP Works
Ingest & Resolve
— unify clickstream, loyalty, catalog, recipe, and promotion data; resolve identities and households.
Understand
— enrich with Food Intelligence Graph and compute features (diet, budget, taste, affinity, intent).
Decide
— personalize search, recommendations, offers, and media in real time via the Personalization Engine.
Orchestrate
— agentic flows coordinate planning, cart building, and promotion delivery.
Activate
— surface experiences across web, app, social, and on‑site media placements.
Measure & Learn
— closed‑loop analytics feed back into models, improving outcomes continuously.
Extend Your eCommerce Platform
Integrations & Deployment
Commerce & CMS: Works alongside leading eCommerce and CMS platforms; no replatforming required.
Data & AdTech : Connect to CDPs, data warehouses, and ad partners as needed.
APIs & Events: Real‑time streaming and webhook events for inventory, pricing, and orders.
SaaS Delivery — Cloud deployment with horizontal scale, global edge, SLAs, and environment isolation.
Platform
Security & Compliance
Security: Encryption in transit/at rest, key management, SSO (SAML/OIDC), RBAC, audit trails.
Compliance: Support for GDPR/CCPA data subject requests and consent; regional data residency options.
Reliability: High availability architecture, observability, and incident response playbooks.
Results
Business Results at a Glance
Revenue Growth
- Larger baskets via meal‑based and contextual journeys
- Higher retail media yield with precise, on‑site targeting
- Better margin mix through smart recommendations
Customer Experience & Loyalty
- 1:1 journeys aligned to preferences, diet, and budget
- Social‑native discovery that converts instantly
- Consistent, personalized experiences across channels
Operational Efficiency
- Centralized data and automation reduce manual work
- Composable modules speed delivery and experimentation
- Clear measurement simplifies CPG collaboration and renewals
Ready to Build on AXP?
Power your commerce, media, and social experiences from a single, intelligent platform.