COLORADO SPRINGS, CO, AND TORONTO, ON — Innovate Marketing today announced a strategic partnership with Delectable AI, under which Innovate Marketing will serve as a platinum consulting and implementation partner. The partnership brings together Innovate Marketing’s deep expertise in retail commerce, loyalty, and personalization with Delectable AI’s purpose-built agentic platform to help grocery retailers and consumer brands deliver more intelligent, contextual customer experiences at scale.

Delectable AI’s platform spans three core solution areas — Commerce, Retail Media Networks (RMN), and Social — giving retailers a unified, AI-powered foundation to engage shoppers wherever they are: in-store, online, in their media environment, and across social channels. Powered by Delectable AI’s Grocery Brain™—the combination of Shopper Intelligence, Household Intelligence, and Food Intelligence—the platform helps retailers understand shopper intent and deliver more relevant experiences across commerce, retail media, and social channels.

Through the partnership, Innovate Marketing will serve as a strategic and implementation partner for retailers looking to deploy Delectable AI’s solutions across all three domains. On the commerce side, that means AI-powered product discovery, personalized recommendations, and smarter cart experiences that reflect what individual shoppers actually buy. In retail media, Innovate Marketing will help brands and retailers activate Delectable’s RMN capabilities to serve contextually relevant sponsored content and advertising — grounded in purchase intent rather than generic audience proxies. And in the social domain, the partnership will help retailers connect AI-driven intelligence to social commerce experiences, enabling more authentic, relevant engagement that extends the brand relationship beyond the transaction.

As grocery enters the era of agentic commerce, retailers need more than traditional personalization tools. They need what Delectable AI calls the Grocery Brain™—a new intelligence layer that combines Shopper Intelligence, Household Intelligence, and Food Intelligence to understand not just who shoppers are, but what they need, why they buy, and what they are likely to do next. Together, Innovate Marketing and Delectable AI are helping retailers build that foundation for the next generation of customer engagement.

“We are incredibly excited about our partnership with Delectable AI,” said Uwe Stueckmann of Innovate Marketing. “Delectable AI has solved a problem we have been attempting to solve for decades: how to take personalization to the next level by creating context out of the products customers have purchased in the past. That ability to leverage AI to turn historical purchase behavior into rich, actionable context is genuinely transformative.”

“What excites me most is how that capability flows across all three of Delectable’s solution areas,” Stueckmann continued. “In commerce, it means shoppers see recommendations that actually reflect their lives. Not just what’s trending, but what’s relevant to them specifically. In retail media, it means sponsored content and advertising can finally be grounded in real purchase intent, making RMN a far more powerful value proposition for both retailers and brand partners. And in social, it opens the door to a new kind of engagement. One where the retailer’s relationship with a shopper feels personal and continuous, not transactional. Together, these capabilities represent a step-change in what’s possible for retail personalization.”

“We are thrilled to partner with Innovate Marketing,” said Joseph Lee, CEO of Delectable AI. “Innovate Marketing brings decades of real-world retail experience in commerce, loyalty, and personalization. Their strategic and implementation expertise and deep understanding of how retailers actually operate makes them an ideal platinum partner as retailers look to move beyond traditional segmentation toward true shopper intelligence. Together, we’re helping grocery retailers build the intelligence foundation required for the future of agentic commerce.”

Grocery retail is undergoing a significant transformation, driven by rising shopper expectations, growing competition from digital-native players, and the increasing strategic importance of retail media as a revenue stream. Traditional personalization approaches like rule-based segmentation, static cohorts, and broad demographic targeting are no longer sufficient to meet shopper expectations or maximize the value of retailer data assets. Delectable AI’s agentic platform addresses this gap directly, giving retailers the intelligence layer needed to act on what shoppers have done, what they need, and what they intend to do next.

By combining Innovate Marketing’s industry knowledge with Delectable AI’s advanced AI capabilities, the partnership is positioned to help retailers modernize their customer intelligence strategies, strengthen loyalty, build high-performing retail media networks, and deliver shopping experiences that are more relevant, efficient, and customer-centric.

About Innovate Marketing

Innovate Marketing helps retailers create stronger customer relationships through strategy, consulting, and implementation services focused on commerce, loyalty, personalization, and digital customer experience. With decades of real-life experience working with leading retailers and consumer brands, Innovate Marketing combines strategic depth with hands-on execution to help clients drive measurable results.

Learn more at innovate.marketing.

About Delectable AI

Delectable AI is the AI company for grocery retailers. Its platform combines Shopper Intelligence, Food Intelligence, and agentic AI to power commerce, retail media networks, and personalized social shopping experiences. By helping retailers better understand shopper intent and household needs, Delectable AI enables more relevant customer experiences, stronger loyalty, and new revenue opportunities.

Learn more about Delectable AI’s Grocery Brain™, Agentic Commerce platform, Shopper Intelligence solutions, and the Perfect Cart™ at delectableai.com.


Additional Resource:
The Perfect Cart: An Executive Brief for Grocery Leaders


Media Contacts

Innovate Marketing
Email: contact@innovate.marketing
Website: innovate.marketing

Delectable AI
Email: info@delectableai.com
Website: delectableai.com