After 25 years in sales, I’ve spent more than my fair share of time on the road, away from home, and away from the little moments that matter most. I missed a lot of my son’s childhood, and it’s something that’s always stayed with me.

Then something incredible happened—my son got married and had a baby boy. His name is Jacob, and becoming a grandfather completely changed my world.

For the first time in a long time, I had space to slow down and really be present. I noticed things I had never paid attention to before—like how important it is to get the right food for a growing child. What should Jacob eat for breakfast, lunch, and dinner?

Which snacks are truly healthy? What if he develops allergies?

That experience lit a fire in me. I realized just how broken the online grocery experience is. Retailers don’t know you, your needs, or the people you’re shopping for. A diabetic is still recommended sugary cereal. A vegetarian is shown meat products. There’s no real intelligence, no personalization—just transactional convenience.

So, we asked a bold question: