Why We Started Delectable AI

Joseph Lee, CEO of Delectable AI™

After 25 years in sales, I’ve spent more than my fair share of time on the road, away from home, and away from the little moments that matter most. I missed a lot of my son’s childhood, and it’s something that’s always stayed with me.

Then something incredible happened—my son got married and had a baby boy. His name is Jacob, and becoming a grandfather completely changed my world.

For the first time in a long time, I had space to slow down and really be present. I noticed things I had never paid attention to before—like how important it is to get the right food for a growing child. What should Jacob eat for breakfast, lunch, and dinner?

Which snacks are truly healthy? What if he develops allergies?

That experience lit a fire in me. I realized just how broken the online grocery experience is. Retailers don’t know you, your needs, or the people you’re shopping for. A diabetic is still recommended sugary cereal. A vegetarian is shown meat products. There’s no real intelligence, no personalization—just transactional convenience.

 

So, we asked a bold question:

Can we make grocery shopping more personal, more intelligent, and more human?

Can we help people make better decisions—for themselves, for their kids, for aging parents, for everyone they love?

That’s why we started Delectable AI ™—to transform grocery shopping from a chore into

a deeply personal experience that promotes health and well-being through better

choices powered by AI.

This isn’t just a company. It’s a mission born out of love, regret, hope, and a little boy named Jacob.

Company Announcement

Delectable AI Launches to Redefine Grocery Shopping with Personalized Agentic Commerce The first GenAI platform that leverages food intelligence to create a hyper-personalized shopping experience
Boston, MA — July 9, 2025 — Delectable AI today announced its launch from stealth, introducing the first personalization platform built specifically for grocery retail. By combining agentic AI, food intelligence, and real-time personalization, Delectable is reshaping how consumers discover, plan, and shop for food online. The platform pioneers a new category called Personalized Agentic Commerce, where AI agents dynamically build shopping carts tailored to each customer’s tastes, health needs, routines, and preferences—transforming online grocery into a smart, intuitive experience. “Food is personal—your cart should be too,” said Joseph Lee, CEO and co-founder. “Delectable helps shoppers shop faster, healthier, and in a tailored fashion.” Delectable AI’s core products include:
  • Delectable Shopping – AI assistant that delivers a hyper-personalized experience that autonomously adapts to dietary needs, food preferences, cuisines, and wellness goals
  • Delectable Ads – Ad platform that delivers hyper-targeting, intelligent workflow automation, automated approvals, and bidding engine to maximize revenue
Modern shoppers desire a more immersive shopping experience that includes discovery tools, short-form video, social sharing, and creator-led content. Delectable AI delivers on this promise. Health-conscious consumers are increasingly looking for food choices that align with their individual wellness goals and dietary preferences. Our personalization engine builds the perfect cart for each shopper—tailored to their unique lifestyle, nutrition goals, food values and preferences. Retailers benefit from higher conversion rates, larger basket sizes, and enhanced revenue streams through retail media. Delectable’s modular platform easily integrates with a retailer’s existing IT ecosystem, allowing any retailer to implement AI without costly re-platforming. Delectable AI is now live and partnered with premier e-commerce vendors, system integrators, and other technology partners. Join us in creating the Future of Grocery. About Delectable AI Delectable AI is transforming grocery shopping with Personalized Agentic Commerce, a new category where AI agents learn customers’ preferences, shop on their behalf, and build the perfect cart every time. By combining food intelligence, hyper-personalization, and autonomous AI, Delectable empowers retailers to deliver faster, healthier, and more intuitive shopping journeys. The platform adapts to each shopper’s diet, taste, health goals, and routines, driving bigger baskets, stronger loyalty, and new retail media revenue. Built for grocers. Loved by shoppers. Learn more at delectableai.com.

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