After 25 years in sales, I’ve spent more than my fair share of time on the road, away from home, and away from the little moments that matter most. I missed a lot of my son’s childhood, and it’s something that’s always stayed with me.
Then something incredible happened—my son got married and had a baby boy. His name is Jacob, and becoming a grandfather completely changed my world.
For the first time in a long time, I had space to slow down and really be present. I noticed things I had never paid attention to before—like how important it is to get the right food for a growing child. What should Jacob eat for breakfast, lunch, and dinner?
Which snacks are truly healthy? What if he develops allergies?
That experience lit a fire in me. I realized just how broken the online grocery experience is. Retailers don’t know you, your needs, or the people you’re shopping for. A diabetic is still recommended sugary cereal. A vegetarian is shown meat products. There’s no real intelligence, no personalization—just transactional convenience.
So, we asked a bold question:
Can we help people make better decisions—for themselves, for their kids, for aging parents, for everyone they love?
That’s why we started Delectable AI ™—to transform grocery shopping from a chore into
a deeply personal experience that promotes health and well-being through better
choices powered by AI.
This isn’t just a company. It’s a mission born out of love, regret, hope, and a little boy named Jacob.
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